Everyone wants to save money. Companies hate unnecessary spending. To keep profits high, companies have to keep expenses low.
There are tons of things companies do to save. Some outsource all their work to India and China. Some slash benefits from their employees. Some downsize and get rid of guys like Jerry. Poor Jerry.
Those are all the classic, well-known tactics that have been used for decades. What if there was another way? What if Jerry didn’t have to get fired? What if there was a way to save money that would take about 6 seconds?
Listen to this: Your company could save a ton of money by just switching their typeface. It works like this: the more ink a font uses, the more it’s gonna drive up your printing costs. By using a font with less ink, your cartridges last longer, sparing you those annoying and expensive trips to Staples.
Studies have shown that the font Century Gothic uses the least amount of printer ink. In fact, if you switched your typeface to Century Gothic, you could save up to 31% on your annual printing costs.
Now, you might be thinking “So what? What kind of real impact can changing a typeface have?” Good question. The answer might surprise you.
Studies have shown that the average employee prints about 10,000 pages a year. 10,000 pages! That comes to about $800 a year per employee. Let’s put that into perspective.
If a company has 100 employees, they spend about $80,000 a year on printing. If that same company switched their typeface to Century Gothic, they’d save 31% off their printing costs. That means $24,800 in savings. Not too shabby. Now imagine a huge conglomerate with 30,000 employees. Oh momma. It’s time to stop throwing money into your printer. Switch your typeface to Century Gothic.